URBACT process

One of our partners throughout this project is URBACT. They enables cities to work together and to share good practices and lessons learned with all professionals involved in urban policy throughout Europe. If you want to read more about our collaboration, see here.

Through URBACT we have found some very interesting documents, among others the thematic paper you can see below. We recommend that you take a look here for more interesting reading.

“What target groups for the city? – Segmentation in today´s city marketing”

The thematic paper on “What target groups for the city? Segmentation in today´s city marketing”, also bringing up contributions and discussions taken during the CityLogo worshop in Zaragoza, in association with the Eurocities Working Group in City Branding.

“What target groups for the city? Segmentation in today´s city marketing”